Advertising – City of San Diego Measure B Ad

As a consultant for Cook + Schmid, I developed a targeted advertisement campaign for Measure B to encourage San Diego residents to attend a second round of open houses focused on residential trash and recycling collection services. The campaign aimed to drive community participation, informing citizens about key findings from initial public outreach, exploring options for service enhancements, and discussing potential cost impacts. Through clear, engaging messaging, the advertisements invited San Diegans to learn more and make their voices heard, reinforcing the city’s commitment to transparency and community-driven solutions. QR Code to drive citizens to a questionnaire or website.